How to Read a Fashion Magazine | Fashion

When I recently advised a client to study a few fashion magazines to glean some ideas for the
upcoming season, she flatly refused.”I HATE those things!” she told me vehemently. “Skinny girls, expensive clothes – what does that have to do with my life? Nothing!”Now since this isn’t the first time I’ve heard this argument, I realized that she was missing
the point of the exercise – much like the women who tell me that VOGUE or W are “their bibles.” In this corner, we have someone who’s way too caught up in her own reality; in the other, we have someone who’s much too caught up in someone else’s. Let’s all move a bit more to the center and learn how to read these things properly, shall we? We’ll all dress a lot better for it.Let’s start with a little dissection first, then move on to the “how to” part of the lesson.THE MODELSOverall, fashion magazines tend to show young, thin, attractive people in their pages for the
exact same reason that grocers tend to polish their apples and car dealers tend to have you
test drive clean cars: because it sells more. It’s as simple as that. Fashion Marketing 101.
Whether you agree with it or not is beside the point; it works — VERY well.So well, in fact, that somewhere along the line, many women went from trying to determine whether the clothing being shown would work well on their bodies to bemoaning the fact that their bodies don’t look like the mannequins. Let me let you in on a secret: those girls don’t look like that every day, either. They have an army of people to get the hair, makeup, clothes, and lighting just right. If that doesn’t work, they airbrush the photos to get the right look. And if the model packs on a few pounds or starts to show signs of ageing, she’s replaced. Nothing like being a “has been” by the age of 30, eh?What a shame that so many teenage girls and women have allowed the slick marketing to muddle their thinking and impact their self esteem. Don’t be one of them. Look at the clothes and the mood that the picture evokes; don’t compare yourselves to the mannequins.THE SETTINGSIn fashion magazines, you’ll often see a beautiful girl in gorgeous clothes in an enviable
setting surrounded by handsome men. If only, right? Well, that’s part of the marketing. It’s
called projecting, and if you’ve ever envisioned yourself swapping places with the gal in the
picture, the marketers have done their job. It’s a set up. A complete fabrication. A ruse.
Remember that the next time you see a shot that makes you want to rush right out and buy the
clothes you see so you can be just like the girl in the picture.THE ADSEver wonder why you see so many high end designers advertising in fashion magazines and
why the fashion magazines, in turn, show so many of those same designers in their editorial photo spreads? It’s no coincidence. Those one-page ads are VERY expensive, often costing tens of thousands (or more), depending on the magazine’s circulation. So the fashion houses don’t spend all their advertising dollars in one place. Oh, no.They’ll put a portion of their budget into ads, a portion into lending clothes to magazines for
photo shoots, and a portion into creating clothes for celebrities for red carpet and other media events. That way, they spread the name recognition around. It’s clever – and expensive.
But it works. If you love labels and see a look you like in a couple of fashion magazines and on a favorite celebrity, wouldn’t you be more inclined to buy it if you had the money? Many
are. A look through the society pages will tell you as much.THE LESSONSo now that we’ve addressed the models, ads, and editorial spreads, here’s what you SHOULD be
looking for when you read a fashion magazine (and yes, it’s okay to rip out pages and put them in a file for future reference – but only if you own the magazine!):1. The TrendsFashion magazines will call them “must have” items, but look at trends skeptically to see
whether they fit your body, clothing personality, and lifestyle. Don’t worry about the price. If you find something you like and want to wear, look for an inexpensive version of the trend at your favorite discount or outlet store. Buy cheap, wear often, and discard when then trend is over.2. The Updated ClassicsMost women recognize that classic styles are a good value, and fashion magazines know this. So
they’ll show trendy new ways to wear classic styles and give you plenty of ideas in the
process. All you have to do is take a moment to break it down to see how you can apply this to
your own closet.3. The DesignersIf you have a “thing” for designer labels, high end fashion magazines (Vogue, W, Marie Claire,
Town and Country) are a great place to learn about the different fashion house philosophies.
Even if you can’t afford those brand names, don’t fret. If you find a look you really like, you’ll probably be able to find it a little later in the season in a budget-friendly copy-cat version.4. Styling IdeasStyling refers to the way the clothing and accessories are presented in a picture. Look at
how the clothes are layered, draped, or wrapped. Look at how the jewelry is worn. See what they did with the bag and shoes. Look at the hair and other accessories. If you see something you like, try creating a similar look with pieces from your own closet. You’ll be surprised how you can breathe new life into your old standbys just by wearing them a different way.5. Hair and MakeupAre you in a hair and makeup rut? Peruse a few fashion magazines to see what’s hot for the
season. Not only will you glean some new looks, you may discover that a new ‘do may be all you
need to look “au currant” this year.Fashion magazines are a great way to learn all about what’s happening in fashion AS LONG AS you
remember that they’re created to sell clothes and accessories. Forget about the models and the
price tags and focus instead on the clothes, trends, and styling ideas that might work for
you. Then copy or adapt them to your own budget and lifestyle. Before you know it, you may look like you stepped out of a fashion magazine – whatever your age, shape, size, or budget.

Beautiful Skin Overnight – The Truth About Instant Beauty | Beauty care

If your skin is less than perfect, or perhaps even in very bad shape, you may hope and dream for an instant remedy that will give your beautiful skin overnight.I hate to say it, but there is no magical way to get rid of your skin problems overnight, be it dry or oily skin, wrinkles, sagginess or age spots – except perhaps surgery, but that is much too expensive and drastic for most of us, not to mention how dangerous cosmetic surgery actually is.You can improve your skin condition rapidly “over night”, though, by using a high quality night cream! Especially if your problem is aging skin or dryness, a natural, high-quality skin cream specially designed for night use will be of tremendous help for you.Good night creams should be able to moisturize your skin deeply and naturally. Look for creams that have no petroleum-based ingredients in them, like mineral oil or petrolatum jelly. Petroleum-based glycerins cannot be optimally used by your skin, nor will they provide real moisture to your skin. Look for plant-based oils and emulsions instead.If you are looking for an anti-aging effect as well, look for a night cream with active anti-wrinkle ingredients like Xtend-TK and Nano-Lipobelle H EQ10 and high-quality plant oils like avocado oil or shea butter, which moisturize and nourish especially aging skin.Xtend-TK is a wonderful anti-aging substance that is not yet available in many product series. It boosts your own collagen production and stimulates the growth of new cells. Combined with Nano-Lipobelle H EQ10, which is a special form of Coenzyme Q10 that the skin can use especially well, Xtend-TK will certainly make a difference in your skin condition – perhaps night overnight but quicker than you might expect.The very well moisturizing avocado oil can also boost the collagen production in your skin, and shea butter softens the skin and also helps to reduce brown spots on the skin. In addition to that, it also smooths away wrinkles and even stretch marks.If you combine a good night cream with a healthy lifestyle and diet plus a daily skin care regime with high-quality skin care products, you can start seeing results for your efforts almost overnight. Indeed, if your skin was very dry, just one night’s use of a rich night cream might give you visible results – reduction of flakey skin and irritations. The same goes for deep wrinkles – one night of deeply moisturizing might make a big difference on how deep your lines and wrinkles look like in the morning.Just keep at it, and your skin will stay beautiful! Don’t believe anyone who says you can get beautiful skin overnight, permanently – but trust me when I say you can achieve it with constantly taking care of your health and skin.If you’d like to know more about how to get beautiful skin and natural skin care in general, please visit my website where I’ve gathered perhaps even surprising information about skincare.